Tag Archives: Science Fairs

Brand vs. Heart

7 Jul

making stuffOur move towards becoming an independent DIY festival and community network has triggered some interesting discussions among friends and associates.  Some have expressed concern about the ability to build and support our growing maker community without the name brand behind it.  Others have applauded our DIY initiative.

An interesting piece ran in Big Think today about the perceived value of “brands.”

“How important is brand name recognition?” columnist Jack Myers asks. ” It’s extremely important to establish a link, a connection through whatever process, through social media, through marketing, through in store presence, but in the long term I think it’s more important what’s on the inside than what’s on the outside of a product.”

He goes on to suggest that for those growing up with the internet “a person’s color, a person’s gender, a person’s beliefs, religious beliefs for example, are far less important than their beliefs as human beings, their attitudes toward human equality, their attitudes towards diversity, their attitudes toward giving back to the world, to their schools, to each other.  So the branding, the external packaging is far less important to them than what is inside, whether that’s another human being or a package of cereal …”

Or, we’ll add, ” an event. “

Because when you get right down to it, the picture above from the Tampa Bay Mini Maker Faire could have been taken anywhere – a science festival, a family fun day, an engineering expo.   Sometimes brand is important – especially if you’re trying to sell something tangible like magazines or products.   If you’re a maker, creator, entrepreneur you want your brand to pop, to stand out, to be sought after – but even then, at the heart of your brand is – heart – what you put into it to make it special, why you believe it’s unique or useful or necessary.

And if what you’re selling – giving away, in this case – is an idea - and that idea is about a collaborative community that supports DIY self-reliance and self-sufficiency, about empowering people  to develop the knowledge and skills they want and need to make whatever it is they want to make, to be creative and successful self-starters,  then brand is irrelevant.  It’s the idea that’s valuable, and being free of the limitations of a brand allows the full expression of that idea.

Free of a brand, we can talk about all kinds of magazines and products, honestly assess things on their own merits, and  freely celebrate in the truest DIY spirit of independent, self-reliant, unfettered creativity and fun!

St. Petersburg Science Festival – October 18 & 19

3 Jul

spsfPlanning is underway for the 3rd Annual St. Petersburg Science Festival, a regional celebration where families and the public can explore the wonders of hands-on science, technology, engineering, and math (STEM). LI4E.org is one of many great collaborative partners of  the 2013 festival that will be held on October 18-19, 2013, along the waterfront campus of the University of South Florida St. Petersburg. The event is held in conjunction with MarineQuest, the annual open house of the Florida Fish and Wildlife Conservation Commission’s Fish and Wildlife Research Institute.

Sneak Peek School Festival

For teachers and students in Grades 4-8, the St. Petersburg Science Festival is proud to debut our Sneak Peek School Festival on Friday, October 18, 2013.

Public Festival

science in the sun

Science in the Sun at the St. Pete Science Festival

With many new exciting activities and shows planned for our public festival on Saturday, October 19, 2013, together with the unique flavor of marine science that can only be found in St. Petersburg, Florida, the 3rd Annual St. Petersburg Science festival will be our biggest and best yet!

Look for early news about new exhibits and exciting shows on our Facebook page and follow us on Twitter.

Why a science festival?

robotScience is vital for even the most basic aspects of modern society. Every day, each one of us benefits from scientific knowledge through the food we eat, the air we breathe, and the water we drink. Science and technology power our world, protect us from natural disasters, improve our health, and entertain us.

The inspiring science happening throughout our region has been and will continue to be the star, front and center, of this vibrant celebration of hands-on activities for children and adults with emphasis on STEAM (science, technology, engineering, arts and math) learning.

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